​​I’m a hands-on Design Director currently steering the global rollout of Unilever’s new brand identity. Every Unilever brand stands for a purpose, and the refreshed, vibrant system is designed to make that commitment visible—turning “doing good” into something you can actually feel, see, and experience.

​

Before going in-house, I spent over 10 years in London agencies, collaborating with an eclectic mix of global names including Virgin Atlantic, BBC, Shell, Hilton, L’Oréal, and P&G brands. Those years trained me to think big, sweat the details, and move seamlessly between strategy and making things with my hands.

​​

Outside the studio, I’m a bass player and an immersive-theatre obsessive. I’ve taken design masterclasses with Punchdrunk (the undisputed masters of immersion) and volunteered as a set designer on projects like You Me Bum Bum Train and Such Things as Dreams. These experiences shape how I think about storytelling, participation, and creating moments people don’t just see, but step into.