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IN COLLABORATION WITH ILLUSTRATOR PAUL BOWER
IN COLLABORATION WITH ILLUSTRATOR PAUL BOWER
IN COLLABORATION WITH ILLUSTRATOR PAUL BOWER
HOW
The idea was to use an existing campaign that ran immediately before to doodle on it.
LIVE THE STORY
DIGITAL CAMPAIGN
Live the Story was the BBC World News' proposition to convince media buyers that the BBC is the news provider that takes you closer to the story. To reflect the deeper level of engagement viewers have with BBC World News, I came up with this idea for the digital campaign and designed other collateral material.
eDM sent to media buyers linked to a BBC News page, then the story unfolds.
MICROSITE
EVENT GIVE AWAY
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