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IN COLLABORATION WITH ILLUSTRATOR PAUL BOWER
IN COLLABORATION WITH ILLUSTRATOR PAUL BOWER
IN COLLABORATION WITH ILLUSTRATOR PAUL BOWER
HOW
The idea was to use an existing campaign that ran immediately before to doodle on it.
UNILEVER MASTERBRAND
Working directly with the client, me and my team of brand guardians are responsible for the quality and consistency of the Unilever's global communications.
I collaborate with teams of creators all around the world, offering guidance and support to make sure that every piece of communication is on-brand and tells the brand's story. Everything, from logos, websites and sales tools to office buildings and factories are part of this colourful universe that reflects Unilever's "brands with purpose" mission.
My team also takes care of all the assets created for the Every U Does Good websites. The Every U Does Good campaign shows consumers that by simply enjoying the brands we love, their everyday choices can become positive actions.
We lead and review, but also create inspiring work for teams like the Diversity & Inclusion team, the Unstereotype team, Sustainability team, Supply Chain team, Customer Experience Data team, Legal team, Unilever Pension Fund, Health & Wellbeing team, just to name a few...
This example, summarises the 'Selling with Purpose' program led by the Customer Development team.
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